EI studies can assist in making decisions about whether to pursue new projects and the kind of resources you want to put into those projects. It also assists with future marketing and determining where you want to focus your efforts (i.e., if you have a great deal of commercial production in your area, this helps identify where to focus resources and your marketing budget). The most important thing is accountability to your stakeholders. Economic developers in general cannot always determine that a newly created job was a result of their work to bring a particular employer or industry to the region. However, film commissions can show directly what jobs and economic value they bring to a community. By utilizing Return on Investment techniques (ROI), results can be evaluated based on dollars spent to fund film commissions.