Although no single strategy will be suitable for all commissions, marketing planning provides the opportunity to understand the operating environment and to choose options that will meet the organization’s goals and objectives. Planning involves selecting and developing a series of strategies that effectively bring about the required results. Among the types of strategies that can be considered are developing strategic partnerships, as it is important to identify customers, suppliers, and competitors with whom it is possible to develop an enhanced working relationship. Strategic alliances offer the opportunity to increase profits for all participants. An example is the co-production agreement signed by Australia and Singapore in 2007. To kick-start the collaboration, the film commissions of both countries hosted a panel session at the Cannes Film Festival in the same year.