Marketing is an essential tool for any entity, be it a business or a film commission. Developed primarily with the film commissioner in mind (but useful to any business) this course will guide participants through the process of developing a marketing program to effectively promote a jurisdiction. Seasoned faculty will cover essential topics such as advertising strategies, building public relations campaigns, budgeting and best practices for allocation of marketing funds, tracking results, and successful sales tactics and strategies.
Chapter Four: Online Marketing
Chapter Five: Direct Marketing and Personal Selling