Chapter One: Developing a Marketing Plan 10

The marketing plan is probably the most important document a film commission, or any business for that matter, possesses.

• Lecture1.1
  Introduction 30 min
• Lecture1.2
  Situation Analysis 30 min
• Lecture1.3
  Marketing Strategy: Targeting and Positioning 30 min
• Lecture1.4
  Tactics and Action Plans 30 min
• Lecture1.5
  Requirements and Evaluations 30 min
• Lecture1.6
  What Do YOu Do With Little Or No Markeeting Budget? 30 min
• Lecture1.7
  Determining the Effectiveness of Marketing Initiatives 30 min
• Lecture1.8
  Measuring and Evaluating 30 min
• Lecture1.9
  Conclusion 30 min
• Assignment1.1
  Suppporting Your Strategy Activity 60 weeks

Chapter Two: Advertising Your Jurisdiction 9

• Lecture2.1
  Introduction 30 min
• Lecture2.2
  Branding 30 min
• Lecture2.3
  Advertising 30 min
• Lecture2.4
  Developing an Advertising Program 30 min
• Lecture2.5
  Creating Effective Advertising Messages 30 min
• Lecture2.6
  Sales Promotions 30 min
• Lecture2.7
  Joint Promotions 30 min
• Lecture2.8
  Conclussion 30 min
• Assignment2.1
  Branding Strategy Activity 30 weeks

Chapter Three: Use of Public Relations 6

• Lecture3.1
  Introduction 30 min
• Lecture3.2
  Roles and Functions of PR 30 min
• Lecture3.3
  PR Techniques 30 min
• Lecture3.4
  FIlm Tourism 30 min
• Lecture3.5
  Conclusion 30 min
• Assignment3.1
  Creating a Press Release Activity 30 weeks

Chapter Four: Online Marketing 8

• Lecture4.1
  Marketing on the Internet 30 min
• Lecture4.2
  How To Convert Website Views Inter Sales 30 min
• Lecture4.3
  Providing Information 30 min
• Lecture4.4
  Customer Service and Relationship Marketing 30 min
• Lecture4.5
  Market Research 30 min
• Lecture4.6
  Social Network Marketing 30 min
• Lecture4.7
  Conclusion 30 min
• Assignment4.1
  Social Media Marketing Activity 30 weeksFinal

Chapter Five: Diredt Marketing and Personal Selling 7

• Lecture5.1
  Introduction 30 min
• Lecture5.2
  Direct Marketing 30 min
• Lecture5.3
  Personal Selling 30 min
• Lecture5.4
  Objectives of Personal Selling 30 min
• Lecture5.5
  The Sales Proess 30 min
• Lecture5.6
  Conclusion 30 min
• Assignment5.1
  Direct Marketing Campaign Assignment 30 minutes