Have any question?
1 (323) 461-2324
info@afci.org
AFCI UniversityAFCI University
  • Home
  • Courses
  • About Us
    • Contact Us
  • Login / Register

Masterclass: Marketing

  • Home
  • All courses
  • Master Classes
  • Masterclass: Marketing
CoursesMaster ClassesMasterclass: Marketing
  • Chapter One: Developing a Marketing Plan 10

    The marketing plan is probably the most important document a film commission, or any business for that matter, possesses.

    • Lecture1.1
      Introduction 30 min
    • Lecture1.2
      Situation Analysis 30 min
    • Lecture1.3
      Marketing Strategy: Targeting and Positioning 30 min
    • Lecture1.4
      Tactics and Action Plans 30 min
    • Lecture1.5
      Requirements and Evaluations 30 min
    • Lecture1.6
      What Do YOu Do With Little Or No Markeeting Budget? 30 min
    • Lecture1.7
      Determining the Effectiveness of Marketing Initiatives 30 min
    • Lecture1.8
      Measuring and Evaluating 30 min
    • Lecture1.9
      Conclusion 30 min
    • Assignment1.1
      Suppporting Your Strategy Activity 60 weeks
  • Chapter Two: Advertising Your Jurisdiction 9

    • Lecture2.1
      Introduction 30 min
    • Lecture2.2
      Branding 30 min
    • Lecture2.3
      Advertising 30 min
    • Lecture2.4
      Developing an Advertising Program 30 min
    • Lecture2.5
      Creating Effective Advertising Messages 30 min
    • Lecture2.6
      Sales Promotions 30 min
    • Lecture2.7
      Joint Promotions 30 min
    • Lecture2.8
      Conclussion 30 min
    • Assignment2.1
      Branding Strategy Activity 60 weeks
  • Chapter Three: Use of Public Relations 6

    • Lecture3.1
      Introduction 30 min
    • Lecture3.2
      Roles and Functions of PR 30 min
    • Lecture3.3
      PR Techniques 30 min
    • Lecture3.4
      FIlm Tourism 30 min
    • Lecture3.5
      Conclusion 30 min
    • Assignment3.1
      Creating a Press Release Activity 60 weeks
  • Chapter Four: Online Marketing 8

    • Lecture4.1
      Marketing on the Internet 30 min
    • Lecture4.2
      How To Convert Website Views Inter Sales 30 min
    • Lecture4.3
      Providing Information 30 min
    • Lecture4.4
      Customer Service and Relationship Marketing 30 min
    • Lecture4.5
      Market Research 30 min
    • Lecture4.6
      Social Network Marketing 30 min
    • Lecture4.7
      Conclusion 30 min
    • Assignment4.1
      Social Media Marketing Activity 60 weeksFinal
  • Chapter Five: Diredt Marketing and Personal Selling 7

    • Lecture5.1
      Introduction 30 min
    • Lecture5.2
      Direct Marketing 30 min
    • Lecture5.3
      Personal Selling 30 min
    • Lecture5.4
      Objectives of Personal Selling 30 min
    • Lecture5.5
      The Sales Proess 30 min
    • Lecture5.6
      Conclusion 30 min
    • Assignment5.1
      Direct Marketing Campaign Assignment 60 minutes
    This content is protected, please login and enroll course to view this content!
    Prev Requirements and Evaluations
    Next Suppporting Your Strategy Activity

    AFCI University by The Association of Film Commissioners International.