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    Masterclass: Marketing

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    • Masterclass: Marketing
    CoursesMaster ClassesMasterclass: Marketing
    • Chapter One: Developing a Marketing Plan 0/10

      The marketing plan is probably the most important document a film commission, or any business for that matter, possesses.

      • Lecture1.1
        Introduction 30 min
      • Lecture1.2
        Situation Analysis 30 min
      • Lecture1.3
        Marketing Strategy: Targeting and Positioning 30 min
      • Lecture1.4
        Tactics and Action Plans 30 min
      • Lecture1.5
        Requirements and Evaluations 30 min
      • Lecture1.6
        What Do YOu Do With Little Or No Markeeting Budget? 30 min
      • Lecture1.7
        Determining the Effectiveness of Marketing Initiatives 30 min
      • Lecture1.8
        Measuring and Evaluating 30 min
      • Lecture1.9
        Conclusion 30 min
      • Lecture1.1
        Suppporting Your Strategy Activity 60 weeks
    • Chapter Two: Advertising Your Jurisdiction 0/9

      • Lecture2.1
        Introduction 30 min
      • Lecture2.2
        Branding 30 min
      • Lecture2.3
        Advertising 30 min
      • Lecture2.4
        Developing an Advertising Program 30 min
      • Lecture2.5
        Creating Effective Advertising Messages 30 min
      • Lecture2.6
        Sales Promotions 30 min
      • Lecture2.7
        Joint Promotions 30 min
      • Lecture2.8
        Conclussion 30 min
      • Lecture2.1
        Branding Strategy Activity 30 weeks
    • Chapter Three: Use of Public Relations 0/6

      • Lecture3.1
        Introduction 30 min
      • Lecture3.2
        Roles and Functions of PR 30 min
      • Lecture3.3
        PR Techniques 30 min
      • Lecture3.4
        FIlm Tourism 30 min
      • Lecture3.5
        Conclusion 30 min
      • Lecture3.1
        Creating a Press Release Activity 30 weeks
    • Chapter Four: Online Marketing 0/8

      • Lecture4.1
        Marketing on the Internet 30 min
      • Lecture4.2
        How To Convert Website Views Inter Sales 30 min
      • Lecture4.3
        Providing Information 30 min
      • Lecture4.4
        Customer Service and Relationship Marketing 30 min
      • Lecture4.5
        Market Research 30 min
      • Lecture4.6
        Social Network Marketing 30 min
      • Lecture4.7
        Conclusion 30 min
      • Lecture4.1
        Social Media Marketing Activity 30 weeks
    • Chapter Five: Diredt Marketing and Personal Selling 0/7

      • Lecture5.1
        Introduction 30 min
      • Lecture5.2
        Direct Marketing 30 min
      • Lecture5.3
        Personal Selling 30 min
      • Lecture5.4
        Objectives of Personal Selling 30 min
      • Lecture5.5
        The Sales Proess 30 min
      • Lecture5.6
        Conclusion 30 min
      • Lecture5.1
        Direct Marketing Campaign Assignment 30 minutes
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