Marketing is an essential tool for any entity, be it a business or a film commission. Developed primarily with the film commissioner in mind (but useful to any business) this course will guide participants through the process of developing a marketing program to effectively promote a jurisdiction. Seasoned faculty will cover essential topics such as advertising strategies, building public relations campaigns, budgeting and best practices for allocation of marketing funds, tracking results, and successful sales tactics and strategies.
About the Author
Simon Hudson is Director and Endowed Chair for the Center of Economic Excellence in Tourism and Economic Development at the University of South Carolina. He held previous teaching positions at the University of Calgary, Buckinghamshire & Chilterns University, and the University of Brighton in England, as well as visiting positions in Austria, Switzerland, Spain, Fiji, New Zealand, the United States and Australia.
Between traveling, teaching, researching and writing academic papers, Dr. Hudson has written eight books: Snow Business, Sports and Adventure Tourism, Marketing for Tourism and Hospitality: A Canadian Perspective, Tourism and Hospitality Marketing: A Global Perspective, Golf Tourism, Customer Service for Tourism and Hospitality, Winter Sport Tourism, and a new book coming out called Marketing for Tourism, Hospitality and Events.
NOTE: Areas of the text have been updated
Chapter One: Developing a Marketing Plan 0/10
The marketing plan is probably the most important document a film commission, or any business for that matter, possesses.