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Chapter One: The Film Industry as an Economic Engine 11
This chapter provides a deep dive look into the impact film commissions can have on local economies as well as review ways film commissions can measure economic impact
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Economic Industry Overview 15 minLecture1.1
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Implications for Film Commissions 10 minLecture1.2
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The Film Industry’s Hidden Economic Benefits 05 minLecture1.3
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Off Shoot Industries – The Supply Chain 10 minLecture1.4
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Development 10 minLecture1.5
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Assessing the Situation 30 minLecture1.6
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Jurisdiction SWOT Anaylsis 30 weeksAssignment1.1
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Opportunities Assessments 10 minLecture1.7
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Moving the Opportunities Forward – Tools to Ensure Success 10 minLecture1.8
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Delivering the Message 15 minLecture1.9
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Three Levels of Opportunities 30 weeksAssignment1.2
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Chapter Two: Workforce Development 22
This section fully explores the importance of work force development and how a film commission may become more involved in fortifying a strong work force in their area.
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About Workforce Development 10 minLecture2.1
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Principles of Workforce Development 10 minLecture2.2
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Workforce Development Techniques 05 minLecture2.3
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Labor Trends in the Film Industry 10 minLecture2.4
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Primary Activities: Producers/Content Creators 05 minLecture2.5
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Secondary Activities: Suppliers 05 minLecture2.6
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Tertiary Activities: Support Services 10 minLecture2.7
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Your Crew Base 10 minLecture2.8
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Identifying Your Crew Base Tiers 30 weeksAssignment2.1
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Map Current Activity 10 minLecture2.9
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Industry Training: Guilds, Unions and Organizations 15 minLecture2.10
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Building your Workforce Development Program 05 minLecture2.11
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Create your Own Action Plan 30 weeksAssignment2.2
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Building Local Industry 05 minLecture2.12
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Research 05 minLecture2.13
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Coordinate 05 minLecture2.14
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Level the Playing Field 05 minLecture2.15
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Associate 05 minLecture2.16
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Build an Audience 05 minLecture2.17
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Create Other Opportunities 10 minLecture2.18
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Film Fund 30 minLecture2.19
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Wrap Up 05 minLecture2.20
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Engaging the Local Industry 30 weeksAssignment2.3
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Chapter Three: Film Tourism 10
While Film Tourism is hardly new, it has reached new levels of interest with an estimated 100 million tourists seeking to visit film location sites per year. Consequently, film commissions worldwide are trying (and many are succeeding) to capitalize on this unique offshoot of the film business and its potential economic impact on their jurisdictions.
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A Look at Film Tourism 10 minLecture3.1
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Viability as a Tourism Vehicle 10 minLecture3.2
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Area Film Tour Maps 30 weeksAssignment3.1
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Film Tours 10 minLecture3.3
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Available Research and Success Stories 15 minLecture3.4
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The Case of Winter Sonata 05 minLecture3.5
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Residential Impacts 05 minLecture3.6
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Intelledtual Property Issues 10 minLecture3.7
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Regions View Film Tourism Differently 05 minLecture3.8
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Establishing a Tourism Activity 30 weeksAssignment3.2
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Chapter Four: Economic Development 9
Once upon a time, it was possible to market a film destination based on the beauty of your locations, the depth and quality of your film infrastructure and your charming, persuasive personality. Today, there's rarely a phone call you'll receive that does not open with the words: "What incentives do you offer?" How you answer that question can determine how successful you are in attracting in production to your area.
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The Key Economic Models 10 minLecture4.1
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How Films are Financed 30 minLecture4.2
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The Probelm with Incentives 10 minLecture4.3
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Tax Outline Activity 30 weeksAssignment4.1
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Outcomes 10 minLecture4.4
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Other Definitions 05 minLecture4.5
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Building Your Incentive Program 30 minLecture4.6
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Review Project Performance and Adjust 05 minLecture4.7
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Create an Incentive Model 30 weeksAssignment4.2
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Chapter Five: Economic Impact 16
In this chapter we'll look at how a commission may demonstrate the value the film, entertainment and production industry brings to a community.
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Economic Impact Assessment Overview 10 minLecture5.1
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Understand the Local Economy First 10 minLecture5.2
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Limits to Basic/Non-Basic Approach 10 minLecture5.3
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Economic Multipliers 10 minLecture5.4
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Direct, Indirect and Induced Impact Activity 30 weeksAssignment5.1
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How to Measure Economic Impacts 10 minLecture5.5
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Collecting Data 05 minLecture5.6
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The Research Challenge 10 minLecture5.7
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AFCI Location Production Expenditure Report 10 minLecture5.8
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Determining Economic Impact 10 minLecture5.9
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The Economic Multiplier 15 minLecture5.10
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Tracking Production Revenue 15 minLecture5.11
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The Economic Impact Report – What Should Be Included 10 minLecture5.12
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Things to Watch Out For 10 minLecture5.13
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Case Study Examples – “Eight Below” and “The Last Samurai” 30 minLecture5.14
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Economic Report: Key Elements and MisSteps 30 weeksAssignment5.2
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